Welcome to Vera’s

Celebrating 50 years in business!

We are truly Wisconsin’s bridal experts. Since 1964, we are proud to have helped over 45,000 brides select the perfect gown. Many of our brides have returned with their daughters and granddaughters to experience our atmosphere of elegance combined with friendly and expert service. All of Vera’s employees, from stylists to seamstresses, are trained professionally to best assist you individually and to address your unique needs.

Vera’s is the only bridal shop to have won the acclaimed Wisconsin Bride Magazine’s award as the Best Place to Purchase a Bridal Gown every year since 2007, and we are honored to have been selected again for 2014. We are proud to have been acclaimed as one of America’s best bridal salons, a designation we take very seriously.

Continuing the proud family tradition, Vera’s daughter Renee welcomes you to our full-service Madison store and to the experience that is Vera’s.

Help us celebrate our 50th year of making brides beautiful!

Best Place to Buy a Wedding Gown

WI Bride Best Of Mag LogoWIBBOBLogoSmlCrown2013.indd20012 WI Bride  20011 WI Bride20010 WI Bride2009 WI Bride  2008 WI Bride  2007 WI Bride

About Us

VeraJames and Vera Stillmank opened Vera’s House of Bridals in 1964. Vera, a professional seamstress, and James, a professional photographer, opened their first bridal shop in a small farmhouse south of Janesville, where Vera balanced her time between helping brides select their gowns, fitting and sewing the gowns, and raising the couple’s seven children. In 1968, a new larger “house” was built  for Vera’s brides in Janesville.

In 1981, Vera’s House of Bridals opened a second location in Madison. After 5 years, this location proved to be too small for the growing business, so Vera designed and built another “house” on Big Sky Drive. This 12,000 square foot victorian mansion features 16 large showrooms to welcome brides and their friends and family. Featuring over 500 bridal gowns, 350 bridesmaids’ dresses, and a large selection of prom, social occasion and mothers’ dresses, Vera’s is the best place to shop in the midwest.  A complete on-site design studio features professionally-trained seamstresses who put the finishing touches on the gowns.  For a virtual tour, watch our YouTube video.

In 2003, the Janesville location transitioned to Vera’s Clearance Center, where cost-conscious brides will find wonderful designer sample gowns at a reduced prices.

Vera’s daughter, Renee, our corporate manager, learned about the fashion industry from her family, and then as a graduate of the prestigious Fashion Institute of Technology in New York City.  Proud of the three generations of participation in the business, Renee strives to offer the unequaled customer service that only comes from family tradition and dedication.

Visit Vera’s House of Bridals for all your wedding and special occasion needs.  Appointments are accepted, but walk-ins are welcomed.

We look forward to assisting you, because we care about your special day.



Bridal Gowns

Vera’s only works with the most reputable companies, including designers from London, Canada and Spain. While we don’t have samples on hand of every gown from every designer, we have over 500 different bridal gowns in stock and access to another 5000 gowns. Vera’s carries gowns in size 2 to 32 with prices ranging from $400 to $4000.  Many of our gowns are special order, but 80% of our designer sample gowns are available for purchase out of stock. For specific dresses please call ahead, as our selection changes daily.

Vera’s has an outstanding selection of gowns for the fuller-figured bride. We have over 70 different style bridal gowns in size 18 to 32.  They are in-stock for immediate delivery.  Brides are thrilled to be able to try on so many different gowns that actually fit.

Come see us anytime. We would love to show you our lovely selection!  Appointments appreciated but walk-ins welcome.

Allure BridalsAlvina ValentaAnaissCasablanca BridalDavid Tutera by Mon CheriEdenEnzoaniBlue by EnzoaniAllure CoutureAllure RomanceLove by EnzoaniJames Clifford by Mon CheriJasmineMaggie SotteoMarisaMori LeeWtooEllisNewLogoRomatic BridalsSt PatrickWattersWhite OneSophia Tolli By Mon CheriCasablanca CoutureJasmin Coutureti adora


View many of the designers that we carry. Vera’s only works with the most reputable designers in the industry. We feature over 350 different styles for you to choose from, priced from $135 to $300.  For specific dresses please call ahead, as our inventory changes daily!  We look forward to helping you.

Alvina ValentaEdenAndrew AdelaEncore-150x74B2BelsoieBill LevkoffJasmineJim HjelmMori LeeWattersWtooJordan

Flower Girls

We offer dresses in many sizes and colors for special order or for immediate delivery. For specific dresses please call ahead, as our inventory changes daily!

Jessica LynnSweet Beginings JordanBill LevkoffJoan CalabreseSeahorseUS Angels

Social Occasion

View many of the designers that we carry. We are proud to offer over 300 different styles for you to choose from in size 4 to 26, priced from $200 to $500. All of our gowns are available for immediate purchase, or, if you choose to order a gown, please allow approximately 4 months for delivery. We look forward to personally assisting you. For specific dresses please call ahead, as our inventory changes daily!

Alex EveningsJadeMon Cheri Cameron BlakeMon Cheri CapriMonntage Mon CheriCatrinaByJordanWtooKathy HiltonUrsulaVM by Mori Leejade coutureSocial Occasions by Monichari


View many of the designers that we carry.  We look forward to personally assisting you. For specific dresses please call ahead, as our inventory changes daily!

Tony Bowls Shorts Tony Bowls Paris Tony Bowls Le Gala Tony Bowls Evenings tony-bowls-collectionPaparazzi

Finishing Touches

We have over 200 styles of veils, headpieces and accessories for you to choose from. Our lovely jewelry collection features the latest trends. For specific items,  please call ahead, as our inventory changes daily.  We look forward to assisting you!

Edward BergerErica KoeslerToni FedericiBel AireDavid Tutera by Mon CheriCheryl KingThomas Knoell DesignsHaute Bride


Trust only the best on your special day.  

No bridal salon can compare with our staff of ten professionally-trained seamstresses.  Rhonda, our wonderful manager of our design studio, has been with Vera’s for over 32 years!  The studio is made up of true professionals with demonstrated loyalty to Vera’s:  Lori has been with us for 25 years, Mariam for 17 years, Valentina and Sherry for 10 years.  We are justifiably proud of the combination of expertise and experience of our dedicated seamstresses can offer.

When you are ready to begin your gown alterations, the first step is to call and schedule your “pre-fitting” appointment.  At this first appointment, our seamstress will pin-fit your gown for the proper hem length and train bustle, according to the shoes you plan with your gown. If you prefer, the bodice and side seam adjustments can wait until closer to your wedding.  Our seamstresses  are available to help you when it is convenient for your schedule. We do fittings five days a week including evenings and Saturdays.

At your recheck fitting, about a month or two before the wedding, we will fine-tune any final adjustments and teach your personal attendant or bridesmaid how to bustle your gown.

We take great pride in how your gown looks when you pick it up. We professionally hand-press your gown for free and check for the smallest of details so that your gown is picture perfect. On your pick-up day, we package your bridal gown in a complimentary fabric garment bag layered with plenty of tissue paper.  We take care of the smallest detail so you look radiant on your special day!


Our Brides

TinityEvansKislia2013Morning! I was married on the 18th of May. I couldn’t be more thrilled with my dress! Let alone Vera’s staff help me find, fit and press my dress in a little under 2 months was amazing. (Short engagement) The staff was fantastic! The day of my wedding everyone commented on how well the dress fit my personality and style. Couldn’t be more pleased! Thanks!


Loved our experience at Vera’s. Perfect dress with great customer satisfaction. Beth was our salesperson. She was wonderful. Alterations were perfect, too. Thank you so much.


We were very impressed. Professional but comfortable atmosphere. Courteous and friendly. Dresses are top quality at a fair price.


Dear Vera- I am a girl who never envisioned a “white dress” wedding. I was going to buy a designer red carpet gown but a friend told me about your great service. I met with Beth and within ten minutes she had me in “the perfect dress.” Beth made me feel extremely comfortable and I am now EXCITED to be the bride. Beth was terrific! She continues to help us with our plans (i.e., invites) and is so great to work with. Many thanks!


I was referred to Vera’s by one of my sister’s friends, and the main reason for my visits, which led to the purchase of my wedding gown along with my bridesmaids’ dresses, was due to the awesome customer service. =) I was so happy that Rachel worked with me each and every time because she was fun and honest. She didn’t tell me what I wanted to hear — she told me the truth! Rachel was great and now she’s helping my sister with her wedding dress and bridesmaids’ dresses.


Lynn — Thanks so much for your help! You are so intuitive; you were able to deal with me — a mother of the bride who procrastinates. You are a great salesperson, very friendly, and it was great working with you!


Rhonda was very patient over multiple dress fittings and never complained or showed any signs of impatience. I asked her to add a corset to my dress, and add a huge ruffle to the bottom of the dress. GORGEOUS! She is a seam-stress-free one-of-a-kind lady! Her knowledge and attitude is the essence of Vera’s history and she exceeded ALL expectations I had!!


We had an amazing experience at Vera’s! Nicole was our consultant and she was so great — she listened, knew the dresses in the store, and had creative ideas for accessories and alterations. I was expecting to go to multiple stores to shop but found exactly what I was looking for with Nicole’s help. Their service, hospitality and positive attitude is unparalleled at Vera’s!


This is the part of the wedding I was least looking forward to. I tried a bridal shop before I came to Vera’s and it was so horrible, they wouldn’t let me try on dresses I wanted to, etc. Amanda was AMAZING! She listened to what I wanted and how nervous and confused I was and she worked her magic and by the second dress I knew I found THE dress! You ladies are amazing. I only wish every bride had the experience I did! Thank you so much!




Vera’s will be open on Saturday, August 30.  We are not open on Sundays, and we will be closed on Monday, September 1 for the Labor Day holiday.  See you again on Tuesday, September 2!


Best Of 2014 Winner!

wi bride best of 2014
Vera’s House of Bridals is delighted to announce that we have won  –  AGAIN  –  for Best Place to Buy a Wedding Gown from Wisconsin Bride Magazine!  This is our 8th YEAR IN A ROW for this prestigious award, and we thank all of you who voted for us.

Wedding Trends Unveiled Show

2014 Unveiled web tile large copy
Come and see us at this upcoming bridal event on Sept. 16 at the Madison Club!  http://www.wedplan.com/shows/unveiled/

Overture Center Bridal Show

overture show 2014_page_1
See our booth at this bridal event on October 15 at the Overture Center in Madison.  http://overturebridalshow.com

Wonderful World Weddings

 See our booth! http://www.epishows.com/wedding/ 
Wisconsin State Fair Park | Wisconsin, USA | 10-11 Jan 2015

Cash & Carry Clearance Center


2916 Highway 51 South, Janesville, WI

Open only Saturday from 10am – 4pm

Telephone: (608) 741-4421

  • Over 300 bridal gowns in stock for immediate delivery
  • Every bridal gowns priced under $599
  • Excellent Values and Savings!
  • Most gowns are designer samples in size 8, 10 & 12
  • No Appointments Necessary
  • Merchandise is Cash and Carry
  • No credit cards or checks accepted

Directions: Interstate 90 south to Janesville to Exit 177. Turn right at top of exit ramp. Turn right at second stop light.

Interstate 90 south to Janesville to Exit 177. Turn right at top of exit ramp. Turn right at second stop light.


Q:  Am I allowed to look through the bridal gowns myself?

A:  Your consultant will select dresses, but you may accompany her to our stock room if you wish.

Q:  How long are bridal appointments at Vera’s?

A:  Unlike other bridal salons, there’s no time limit on our appointments.

Q:  What should I bring with me to my appointment?

A:  A strapless bra and comfortable shoes!  We also have foundation garments for you to borrow.

Q:  How long will it take for my dress to come in?

A:  Once we place the order, it takes about 4-6 months for a bridal gown to come in, and about 3-5 months for bridesmaids’ and mothers’ dresses.

Q:  Will you have sample bridal gowns in my size?  

A:  We have 500+ different sample styles in sizes 2 to 32.  Brides compliment us on our selection of over 70 individual samples for fuller-figured brides sizes 18 and up.

Q:  Is Vera’s open on Sunday?  

A:  No. We are open Monday through Saturday at our full-service Madison store, and Saturday only at our Janesville Clearance Center.

Q: Do you discount your dresses?

A:  Our dresses are marked at the lowest price that the designers will allow, which is the Manufacturer’s Suggested Retail Price. We do not discount our dresses, because of agreements with our designers that we will not alter their pre-set prices.  SO  –  if another shop offers discounts on their gowns, (1) they may be in violation of the agreement set by the designer, or (2) they may raise the price above the MSRP and then offer you a “discount,” which really is not.


Contact Us

Vera’s House of Bridals  –  Madison, WI


Appointments Appreciated, but Walk-ins Welcome!

7857 Big Sky Drive
Madison, WI 53719


Monday thru Thursday 11am-8pm
Friday 10am-6pm
Saturday 9am-5pm