Vera’s is celebrating 50 years in business!

We are truly Wisconsin’s bridal experts. Since 1964, we are proud to have helped over 45,000 brides select the perfect gown. Many of our brides have returned with their daughters and granddaughters to experience our atmosphere of elegance combined with friendly and expert service. All of Vera’s employees, from stylists to seamstresses, are trained professionally to best assist you individually and to address your unique needs.

Vera’s is the only bridal shop to have won the acclaimed Wisconsin Bride Magazine’s award as the Best Place to Purchase a Bridal Gown every year since 2007, and we are honored to have been selected again for 2014. We are proud to have been acclaimed as one of America’s best bridal salons, a designation we take very seriously.

Continuing the proud family tradition, Vera’s daughter Renee welcomes you to our full-service Madison store and to the experience that is Vera’s.

Help us celebrate our 50th year of making brides beautiful!  Call for your appointment today at 608-833-6006, or feel free to call or email us with other questions at

Best Place to Buy a Wedding Gown