Welcome to Vera's House of Bridals

We are truly Wisconsin's bridal experts. Since 1964, we are proud to have helped over 45,000 brides select the perfect gown. Many of our brides have returned with their daughters and granddaughters to experience our atmosphere of elegance combined with friendly and expert service. All of Vera’s employees, from stylists to seamstresses, are trained professionally to best assist you individually and to address your unique needs.

Vera’s is the only bridal shop to have won the acclaimed Wisconsin Bride Magazine’s award as the Best Place to Purchase a Bridal Gown every year since 2007, and we are honored to have been selected again for 2012. We are proud to have been acclaimed as one of America's best bridal salons, a designation we take very seriously.

Continuing the proud family tradition, Vera's daughter Renee welcomes you to our Madison store and to the experience that is Vera's.

We look forward to helping you find your perfect dress!

Morning! I was married on the 18th of May. I couldn't be more thrilled with my dress! Let alone Veras staff help me find, fit and press my dress in a little under 2 months was amazing. (Short engagement) The staff was fantastic! The day of my wedding everyone commented on how well the dress fit my personality and style. Couldn't be more pleased! Thanks!

Always,
Trinity