We are truly Wisconsin’s bridal experts. Since 1964, we are proud to have helped over 45,000 brides select the perfect gown. Many of our brides have returned with their daughters and granddaughters to experience our atmosphere of elegance combined with friendly and expert service. All of Vera’s employees, from stylists to seamstresses, are trained professionally to best assist you individually and to address your unique needs.
Vera’s is the only bridal shop to have won the acclaimed Wisconsin Bride Magazine’s award as the Best Place to Purchase a Bridal Gown every year since 2007, and we are honored to have been selected again for 2013. We are proud to have been acclaimed as one of America’s best bridal salons, a designation we take very seriously.
Continuing the proud family tradition, Vera’s daughter Renee welcomes you to our Madison store and to the experience that is Vera’s.
James and Vera Stillmank opened the first Vera’s House of Bridals in 1964. Vera, a professional seamstress, and James, a professional photographer, saw a need in the Janesville community that their special talents could fill. The first bridal shop was in a small farmhouse south of the Janesville city limits, where Vera balanced her time between helping the brides with their gown selection, fitting and altering the gowns, and raising the couple’s seven children.
In 1968, having already outgrown the original location, construction began on a new ‘house’ for Vera’s brides.
In 1981, Vera’s House of Bridals expanded to Madison. The first rental location quickly proved to be too small for the growing business, and the 12,000 sq ft building on Big Sky Drive, the current location, was completed in 1986. Following the family tradition of personalized customer service, this building also features large and welcoming showrooms to accommodate brides and the friends and family members they may choose to bring with them. This spacious and beautiful building houses a full inventory of over 500 bridal gowns and nearly 350 bridesmaids’ dresses, as well as a large selection of social occasion and mothers’ dresses. There is also a complete on-site design studio, where professionally-trained seamstresses put the finishing touches on the gowns, so that they never need to leave our facility until put into the bride’s care.
In 2003, the original Janesville location became Vera’s Clearance Center, where cost-conscious brides may find a wonderful gown at a reduced price (some as low as $99).
We sometimes get questions about the prices on our wedding gowns. People wonder if our prices will be higher because of our beautiful building. This is absolutely not the case. Most of our prices are the Manufacturer’s Suggested Retail Price (MSRP).
Occasionally we are asked about discounts. We do not discount our dresses, and in some part that is due to the contracts we have with some of our designers, who don’t allow bridal salons to alter their prices. SO – if you see a shop that offers discounts on their wedding gowns, (1) they may be in violation of their agreements with their designers, and (2) they often hike their prices higher, and then offer a “discount.”
Although most of our bridal gowns are purchased through special order, 80% of our sample dresses are also available for purchase out of stock for immediate delivery. This is especially important for the bride on a tight schedule.
We provide exceptional customer service and a fair price for our wonderful brides, because we care about their special day.
View many of the designers that we carry. Keep in mind that we will not have every gown from every designer. Vera’s only works with the most reputable designers in the industry. We have over 500 different bridal gowns in size 4 to size 32. We look forward to assisting you. For specific dresses please call ahead, as our inventory changes daily!
View many of the designers that we carry. Vera’s only works with the most reputable designers in the industry. We have over 200 different styles for you to choose from. We look forward to assisting you! For specific headpieces and veils please call ahead, as our inventory changes daily!
We are justifiably proud of our custom design studio. Our staff of professionally-trained seamstresses is prepared to assist you with any alterations that your gown may need. All sewing is done in our on-site sewing studio, so your gown never leaves our store until you are ready to pick it up.
As soon as we notify you that your dress has arrived, we ask that you call our store to set up a “pre-fitting” appointment with our alterations staff. At the pre-fitting, our seamstress will pin-fit your dress for the alterations that will not change before the wedding, such as the hem and bustle, according to the shoes you have brought with you to your appointment. At that point, we will tell you the cost of the alterations we have pinned and provide you with an estimate for the remaining work, if any. At your second fitting, about a month or two before the wedding, we will fine-tune the adjustments we have made at no further cost to you (unless you have chosen to make further design changes at that time). We will also take the opportunity at this second appointment to show your bridesmaid or your personal attendant all the special things you need to know about how to care for your dress for your wedding.
We take great pride in how your gown looks when you pick it up. We professionally press your dress after your final fitting and check for the smallest of details so that your gown is picture perfect when it leaves our hands. We package your bridal gown in a zippered fabric garment bag with plenty of tissue paper to protect it.
Our goal is to make your wedding gown as comfortable as it is beautiful.
Morning! I was married on the 18th of May. I couldn’t be more thrilled with my dress! Let alone Vera’s staff help me find, fit and press my dress in a little under 2 months was amazing. (Short engagement) The staff was fantastic! The day of my wedding everyone commented on how well the dress fit my personality and style. Couldn’t be more pleased! Thanks!
Loved our experience at Vera’s. Perfect dress with great customer satisfaction. Beth was our salesperson. She was wonderful. Alterations were perfect, too. Thank you so much.
Beth — Our attendant went above and beyond her job. She truly commended for her excellent training in making nothing go wrong, from sitting at the dinner table to approaching the restroom. She is truly remarkable. So glad we got Beth.
We were very impressed. Professional but comfortable atmosphere. Courteous and friendly. Dresses are top quality at a fair price.
Dear Vera- I am a girl who never envisioned a “white dress” wedding. I was going to buy a designer red carpet gown but a friend told me about your great service. I met with Beth and within ten minutes she had me in “the perfect dress.” Beth made me feel extremely comfortable and I am now EXCITED to be the bride. Beth was terrific! She continues to help us with our plans (i.e., invites) and is so great to work with. Many thanks!
I was referred to Vera’s by one of my sister’s friends, and the main reason for my visits, which led to the purchase of my wedding gown along with my bridesmaids’ dresses, was due to the awesome customer service. =) I was so happy that Rachel worked with me each and every time because she was fun and honest. She didn’t tell me what I wanted to hear — she told me the truth! Rachel was great and now she’s helping my sister with her wedding dress and bridesmaids’ dresses.
Lynn — Thanks so much for your help! You are so intuitive; you were able to deal with me — a mother of the bride who procrastinates. You are a great salesperson, very friendly, and it was great working with you!
Rhonda was very patient &mdash had multiple dress fittings and never complained or showed any signs of impatience. I asked her to add a corset to my dress, and add a huge ruffle to the bottom of the dress. GORGEOUS! She is a seam-stress-free one-of-a-kind lady! Her knowledge and attitude is the essence of Vera’s history and she exceeded ALL expectations I had!!
We had an amazing experience at Vera’s! Nicole was our consultant and she was so great — she listened, knew the dresses in the store, and had creative ideas for accessories and alterations. I was expecting to go to multiple stores to shop but found exactly what I was looking for with Nicole’s help. Their service, hospitality and positive attitude is unparalleled at Vera’s!
This is the part of the wedding I was least looking forward to. I tired a bridal shop before I came to Vera’s and it was so horrible, they wouldn’t let me try on dresses I wanted to, etc. Amanda was AMAZING! She listened to what I wanted and how nervous and confused I was and she worked her magic and by the second dress I knew I found THE dress! You ladies are amazing. I only wish every bride had the experience I did! Thank you so much!
2916 Highway 51 South, Janesville, WI
Hours: Saturday 10am – 4pm
Q: Am I allowed to look through the bridal gowns myself?
A: Your trained bridal consultant will help you narrow down your search for the perfect dress. While she will select some dresses, you are also welcome to accompany her to our stock room and help pick out dresses to try, if you wish.
Q: How long are bridal appointments at Vera’s?
A: It really depends on you. Unlike other bridal salons, we don’t put a time limit on our appointments.
Q: What should I bring with me to my appointment?
A: If you’re shopping for dresses, you may want to bring a strapless bra and comfortable shoes! We also have foundation garments that you may borrow.
Q: How long will it take for my dress to come in?
A: From the time we place the order, it takes about 4-5 months for a wedding gown to come in, and bridesmaids’ dresses and mothers’ dresses about 3-4 months. Bear in mind that the whole wedding apparel industry works on a different time schedule from the rest of the world, so at some times of the year it will be at the far end of this range.
Q: Is Vera’s open on Sunday?
A: We are open Monday through Saturday at our main Madison store, and Saturday only at our Janesville Clearance Center. Since we are a family business, we have never been open on Sunday.
Appointments Appreciated, but Walk-ins Welcome!
7857 Big Sky Drive
Madison, WI 53719
Monday thru Thursday 11am-8pm
No Appointments Necessary
2916 S US Hwy 51
Janesville, WI 53546
Interstate 90 south to Janesville to Exit 177. Turn right at top of exit ramp. Turn right at second stop light.