Chicago bridal shop


  • take I-90 West
  • take exit 142A to Hwy 12 West
  • take exit 254 to Mineral Point Road
  • turn right onto Big Sky Drive

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Vera's is a favorite destination for Chicago brides and Chicago is a favorite destination for us, too! Pictured above is our visit to the Chicago Bridal Market, an event we don't like to miss.

"It's worth the drive from Chicago!"

"I live in Chicago, but I was visiting my family in Madison when we decided to check out Vera’s. I hadn’t even set a date yet, but we were just going for fun. Needless to say, I fell in love with a dress as well as the service we received every step of the way! Our sales consultant was Lisa and she was a perfect fit. I gave a description of what I was looking for, and she brought in 5 dresses that were spot on! I could tell she really listened and wanted to make sure we left happy. Although I had no intention of buying a dress that day, she made it so easy that I just went for it. And I couldn’t be happier with my choice! I would recommend Vera’s (and Lisa) to anyone - it’s worth the drive from chicago!" - Michele, Wedding Wire

Why do Chicago brides travel all the way to Madison to see us?

Simple! We give them the small town treatment! 

Living in and around the city can be fabulous for being part of the action, but when it comes to finding the perfect wedding dress, many brides don't want to feel rushed, or like they are just a number. And in a big city like Chicago, that's often the norm.

"Recommend over the Chicago bridal boutiques"

"I got my dress from Vera’s for my August 2014 wedding. Being around the age where I have a lot of friends getting married, I visited several dress stores with friends before shopping for my own dress. Vera’s was definitely the best experience. The sales people make you feel welcome and comfortable. They don’t make you feel rushed at all, and I liked that they let you look at all their dresses. Alterations were a good experience generally. I had a backless dress, so I had to sew undergarments to the dress. I spoke with Rhonda, the manager of alterations, she understood exactly what I was looking for and made sure that it was done perfectly. Overall, the staff is very kind and accommodating. I would recommend Vera’s to any Madison brides over the Chicago bridal boutiques." - Libby K., The Knot

Our small town roots make us the perfect oasis.

Our brides find that getting away from the hustle and bustle of busy bridal shops allows them to enjoy the wedding dress shopping experience even more. 

Because we give our brides unlimited time during their appointments while still offering them as big a selection as a Chicago boutique, brides find the trip worth making.

Tip: Don't forget to make an appointment with us before your visit. While we do accept walk-ins, this ensures that you will get our undivided attention and can truly enjoy your experience with us.

Make an Appointment