About Our Bridal Gowns

Find your most flattering wedding dress while we dote on you. Visit our boutique to see why Vera's is a top choice for brides all over the Midwest.

Since 1964, we've helped over 45,000 brides select the perfect gown. Many of our brides have returned with their daughters and granddaughters to experience our atmosphere of elegance combined with friendly and expert service. All of Vera’s employees, from stylists to seamstresses, are trained professionally to best assist you individually and to address your unique needs.

Our Selection 

Please note that while Vera's carries hundreds of wedding dresses in our Madison boutique, not all of the gowns shown on our website are in stock. Our collection is always changing as any brides fall in love with a gown and take it home the same day!  Plus every week we get new styles. If there is a particular gown you see on our website, please call us or drop by to find out if we still have it on hand. 

DESIGNER SAMPLE SALE: Would you love to find your dream dress at up to 50% off? Stop in and shop our Designer Sample Sale and take advantage of incredible savings.

BRIDAL Designers

Vera’s only works with the most reputable companies, including designers from London, Canada, Spain and Paris. While we don’t have samples on hand of every gown from every designer, we have over 650 different bridal gowns in stock and access to another 5000 gowns. 


Vera’s carries gowns in sizes 2 to 32 with prices ranging from $700 to $6500. Many of our gowns are special order, but if you prefer not to wait, gowns are available for purchase out of stock. For specific dresses please call ahead, as our selection changes daily.


Vera’s has an outstanding selection of plus size gowns for our gorgeous full figured brides. We have over 80 different styles of bridal gowns on hand in sizes 18 to 32.  Brides are thrilled to be able to try on so many different gowns that actually fit! 

Stop in or Book an Appointment

Come see us anytime. We would love to show you our lovely selection! Appointments are appreciated, but walk-ins are always welcome. Stop in or call for your appointment today at 608-833-6006 or schedule your reservation online.

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