Voted "Best Place to Buy a Wedding Gown" by Wisconsin Bride Magazine every year since 2007, Vera's is a top destination for brides, moms and stylish ladies throughout the Midwest.

If you have a weak spot for mom, grab a tissue, because it may be impossible for you to hold back the tears after watching the CEO of Mon Cheri tell the story of how Vera became his "second mom."

In this video, Vera receives the first-ever Retailer Lifetime Achievement Award from one of the largest dress manufacturers in the United States. More than an honor, it's a testament to the personal touch that Vera has brought to the industry, and the reason we believe our salon has touched the hearts of so many brides and women through the years.

Recent Awards

Wisconsin Bride Magazine Wedding Wire The Knot The Knot Best of Weddings - Hall Of Fame

Press Features

Turning Point USA: American Dream Business


Turning Point USA, based out of Illinois, interviews Renee of Vera's House of Bridals to uncover the story of how the dress shop got its start and what it takes build a successful business like Vera's. Read the full ..

Read more

Working Woman Report Q&A with Vera


In this Q&A interview, Working Woman Report gets the insider's scoop from Vera, the founder of Vera's House of Bridals. She shares her insights on wedding fashion trends over the years, talks about what brides re..

Read more Video Interview with Vera


From the early beginnings when Vera's was just a farmhouse in Rock County to its current location as a Victorian house in the city of Madison, the humble bridal shop has come a long way. Hear the story straight..

Read more