We could try to explain why Vera's is a top choice for wedding dresses in the Midwest, but our brides really say it best.

I want to thank you from the bottom of my heart for all your help and support in helping me find and fit into my dream wedding dress. You were there every step of the way from the initial consult, to measuring & ordering, and finally the fittings...It was an amazing experience to truly feel like a princess on the most important day of my life.


I went to a few bridal stores before trying Vera's House of Bridals and I was not finding anything I liked or that was in my budget. Thankfully my mother and I took the trip to Madison and it was so worth it! The experience was the best I had over all other bridal stores. They were so friendly and really made me feel like a beautiful bride! They also showed me dresses around my budget and I ended up finding the one! It was so frustrating before because the other stores just let you roam and look at dresses....very dangerous for a bride with a budget in mind! The cutest part of all was that they take a picture of you when you choose your dress and you get to take it home :) The orignial consultant I worked with ended up not working there anymore when it came time for me to come back for bridesmaids gowns and my fittings but the ladies at Vera's were accomodating and found me a new consultant to work with. She was great too. My bridesmaids were able to find dresses there and they got a discount because I got my dress at Veras. We had such a fun time going to Vera's that I miss that part of the wedding preparation! Thank you Vera's for making this such an amazing experience!!!!! - Andrea E.


Loved our experience at Vera’s. Perfect dress with great customer satisfaction. Beth was our salesperson. She was wonderful. Alterations were perfect, too. Thank you so much.


The experience we had at this shop was simply outstanding. We went to this location because nearly everyone we knew asked why we hadn’t gone there first. We were here to help our friend find her wedding dress, as well as our bridesmaid dresses. I never write reviews, but felt others should know how truly special this place was. From experiencing other boutiques and chains, I could see a drastic difference with his place. The lady who helped us was named Tammy, and she definitely knew what she was doing. My friend was absolutely in love with only the THIRD dress that Tammy picked out. (We loved the first dress as well.) You could tell this consultant was good at what she did and really listened to what the bride was looking for. She was very knowledgeable and gave us a great amount of advice on any type of question we asked her. Also, we LOVED the fact that Vera herself came to our appointment and introduced herself. You’d never find that anywhere else. I am so glad we chose to stop here and I will always speak highly of this place. I plan to come here right away when searching for that perfect wedding dress and bridesmaid dresses for myself!


I wanted to send you a personal note and say a Huge thank you for the outstanding customer service and personal attention that was given today as my daughter finally found “THE DRESS”…

You have a BEAUTIFUL mansion, wonderful and extremely friendly consultants who know what their clients are looking for by the expressions and listening to them. I would definitely recommend you to any bride to be! Again, Shelby and I had such an AMAZING day at such an AMAZING facility! Thank you very much!


We were very impressed. Professional but comfortable atmosphere. Courteous and friendly. Dresses are top quality at a fair price.


Holy cow! Where do I even start? My mom and I had gone to 4 bridal salons in our area and had not so great experiences. We did not have any appointments and I understand how crucial that is but we just wanted to look and get an idea of what I liked, none of the salons would even acknowledge us and not one of them asked if we wanted to make an appointment to come back! I am a plus size bride and I was already dreading dress shopping so this just put a huge damper on my experience. Cue Veras. From the moment I walked in with my mom, MOH, and one bridesmaid, we were treated like royalty… I was hesitant to try on dresses that were 6-10 sizes too small because I knew they would obviously not fit and I would look like a fool, but these ladies worked their magic and convinced me to do it and I am so happy I took that step out my comfort zone! I tried on about 4 dresses until I found it. Rhonda in alterations kept coming by and checking in and reassuring me that things could be changed and it would look amazing, she was so sweet! Vera herself is always wandering around and checking in on all her brides which I thought was just the sweetest little touch! … I have been telling everyone how amazing Vera’s was and if I ever need a bridesmaid or formal dress, I will gladly make the trek up to see these amazing ladies!


Dear Vera- I am a girl who never envisioned a “white dress” wedding. I was going to buy a designer red carpet gown but a friend told me about your great service. I met with Beth and within ten minutes she had me in “the perfect dress.” Beth made me feel extremely comfortable and I am now EXCITED to be the bride. Beth was terrific! She continues to help us with our plans (i.e., invites) and is so great to work with. Many thanks!


I absolutely loved my experience at Vera’s. They treat you excellent and pull dresses that you actually describe to them. I had the pleasure of working with Dixie. She did such a wonderful job and really made me feel like a special bride. I ended up getting my dress here and am in love with it. I can’t wait to see it again.


My experience at Vera’s was nothing short of outstanding. From the moment I walked in I felt welcomed, and upon meeting my consultant, Nicole, I knew that this was going to be a fantastic experience. She made me feel important, as if I was the only bride she was interested in at the moment, and told me that we have no time limit, and no limit on how many dresses I could try on. It was clear that Nicole wasn’t just trying to make a sale, she was having fun, making sure that this was an experience that I will remember for the rest of my life. I’m happy to say, with help from Nicole, I found the perfect dress! I would highly recommend Vera’s House of Bridals to any bride looking for her dress.


Rhonda was very patient over multiple dress fittings and never complained or showed any signs of impatience. I asked her to add a corset to my dress, and add a huge ruffle to the bottom of the dress. GORGEOUS! She is a seam-stress-free one-of-a-kind lady! Her knowledge and attitude is the essence of Vera’s history and she exceeded ALL expectations I had!!


We had an amazing experience at Vera’s! Nicole was our consultant and she was so great — she listened, knew the dresses in the store, and had creative ideas for accessories and alterations. I was expecting to go to multiple stores to shop but found exactly what I was looking for with Nicole’s help. Their service, hospitality and positive attitude is unparalleled at Vera’s!


Best dress shopping experience. I went to 3 other stores before heading to Vera’s and I had pretty much given up after being treated like I was just another bride at these bridal shops. The lady I worked with at Vera’s spent 3 hours with me never getting impatient or making me feel rushed. Vera herself came and talked to me about the different options I was considering, and even took the time to pull a dress she thought I might like (which I loved, but was unfortunately out of our budget). I also got to meet her daughter who took time to come give me thoughts on alterations that I was considering on another dress. My 4 year old niece was with me and she really wanted to try on some dresses and unlike other dress shops Vera’s let her try on 3, which made her a very happy little girl. They worked with us on payment options as well, which was very helpful as my mom is paying for 2 weddings at the same time. I don’t know how anyone could write a bad review about Vera’s… this place has put the biggest smile on my face and now I can’t wait for my wedding day!


Dear The Vera’s Bridal Team, Thank you so much for helping me create my wedding look. I have nothing but positive thoughts and memories when I knew something more was needed to complete my look, everyone was more than willing to find that “missing” element. Thank you for helping me feel and look so beautiful. A huge thank you to the alterations team, the dress fit perfectly. Thank for the BEST experience, Jenna


Vera’s Bridal, Thank you for helping me pick out the perfect dress for our wedding day! My groom loved the dress! I can’t thank you enough for helping me through the process. Also, your seamstresses are amazing! The dress fit perfectly! - Leah


Morning! I was married on the 18th of May. I couldn’t be more thrilled with my dress! Let alone Vera’s staff help me find, fit and press my dress in a little under 2 months was amazing. (Short engagement) The staff was fantastic! The day of my wedding everyone commented on how well the dress fit my personality and style. 

Couldn’t be more pleased! Thanks! 

 Always, Trinity


Read more reviews from our brides by clicking on the logos below.