We've missed you!
COVID-19 Update
We are open in accordance with regulations to keep everyone safe and feeling comfortable. Thank you for your patience, cooperation, and understanding.
We are asking all of our brides and guests to follow our new policies which are detailed in our FAQ section.
At this time, we are:
- by appointment only
- limiting the number of customers in the store
- asking everyone to bring and wear masks
- increasing cleaning and disinfecting measures
01.
Private Suite
This day is all about you and at our salon you can shop our selection in the comfort and privacy of a bridal suite that comfortably seats 4-6 guests. If you have a larger party, please request one of our larger suites that can accommodate up to 10!
02.
Personal Stylist
Our experienced stylists’ goal is to make your experience with us one to remember! Shopping over 800 gowns can sound overwhelming, but your personal bridal bridal expert will help guide you on your journey to find the perfect gown!
03.
800+ Gowns
With over 50 years in the bridal industry, we have worked hard to curate one of the largest selections of bridal gowns in the Midwest. We have gowns in all styles, prices, and sizes from 2 to 32. We make finding the "one" feel like a dream!
The Vera's Family
Meet the fabulous team that make Vera's one of the Midwest's favorite dress destinations!
Vera
Founder
Established 1964
The woman who started it all! With her kind-hearted manner and genuine sense of style, Vera has created a three-generation legacy and established herself as a bridal expert for over 50 years. It's not unusual for her to stop in during a bride's appointment and adding the finishing touch with her favorite veil.
Vera
Founder
Established 1964
Read Bio
Vera
Founder
Established 1964
Read Bio
Vera
Founder
Established 1964
The woman who started it all! With her kind-hearted manner and genuine sense of style, Vera has created a three-generation legacy and established herself as a bridal expert for over 50 years. It's not unusual for her to stop in during a bride's appointment and adding the finishing touch with her favorite veil.
Renee
Corporate Manager
Vera's Daughter
After receiving a degree from the Fashion Institute of Technology in New York, Renee followed her mother's footsteps into the bridal industry. Now working beside her mother and two children, Renee is our Corporate Manager, ensuring every bride receives an exceptional experience while shopping for her wedding gown.
Renee
Corporate Manager
Vera's Daughter
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Renee
Corporate Manager
Vera's Daughter
Read Bio
Renee
Corporate Manager
Vera's Daughter
After receiving a degree from the Fashion Institute of Technology in New York, Renee followed her mother's footsteps into the bridal industry. Now working beside her mother and two children, Renee is our Corporate Manager, ensuring every bride receives an exceptional experience while shopping for her wedding gown.
Jennifer
Administrative Manager
Vera's Granddaughter
Having grown up in the bridal industry, it was no surprise when Jennifer joined her family at Vera's. She is an expert in all things bridal and has a passion for finding the perfect gown for every bride. Who better to make sure you know all the latest bridal trends and happenings at Vera’s?
Jennifer
Administrative Manager
Vera's Granddaughter
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Jennifer
Administrative Manager
Vera's Granddaughter
Read Bio
Jennifer
Administrative Manager
Vera's Granddaughter
Having grown up in the bridal industry, it was no surprise when Jennifer joined her family at Vera's. She is an expert in all things bridal and has a passion for finding the perfect gown for every bride. Who better to make sure you know all the latest bridal trends and happenings at Vera’s?
Johnathan
Accounts Manager
Vera's Grandson
After receiving his MBA in finance from UW Madison, Johnathan manages the financial and administrative aspects of the business; helping to ensure each and every bride has a seamless bridal experience from the moment she finds her dress to when she walks down the aisle.
Johnathan
Accounts Manager
Vera's Grandson
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Johnathan
Accounts Manager
Vera's Grandson
Read Bio
Johnathan
Accounts Manager
Vera's Grandson
After receiving his MBA in finance from UW Madison, Johnathan manages the financial and administrative aspects of the business; helping to ensure each and every bride has a seamless bridal experience from the moment she finds her dress to when she walks down the aisle.
Rhonda
Design Specialist
Since 1982
Rhonda's specialty is helping brides feel comfortable with their size selection and future alterations for their ordered gown. Rhonda also manages all of the customer merchandise through our quality control systems to ensure that every bride's dress is perfect!
Rhonda
Design Specialist
Since 1982
Read Bio
Rhonda
Design Specialist
Since 1982
Read Bio
Rhonda
Design Specialist
Since 1982
Rhonda's specialty is helping brides feel comfortable with their size selection and future alterations for their ordered gown. Rhonda also manages all of the customer merchandise through our quality control systems to ensure that every bride's dress is perfect!
Tammy
Sales Manager & Buyer
Since 1992
As a Vera’s Bride herself, Tammy takes great joy ensuring that each bride has the same memorable experience and service she was given. She understands the value of the whole picture and not just the day. Plus, no one knows our selection of over 800 gowns better than Tammy!
Tammy
Sales Manager & Buyer
Since 1992
Read Bio
Tammy
Sales Manager & Buyer
Since 1992
Read Bio
Tammy
Sales Manager & Buyer
Since 1992
As a Vera’s Bride herself, Tammy takes great joy ensuring that each bride has the same memorable experience and service she was given. She understands the value of the whole picture and not just the day. Plus, no one knows our selection of over 800 gowns better than Tammy!
Tory
Sales Manager & Buyer
Since 2010
Not only does Tory know industry trends and all of the classic looks from hand-selecting designer gowns for Vera’s collection, but she never misses a detail! Tory’s past wedding photography experience and skills have trained her eye and developed her passion to find the perfect style and Pinterest-perfect look each bride is searching for.
Tory
Sales Manager & Buyer
Since 2010
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Tory
Sales Manager & Buyer
Since 2010
Read Bio
Tory
Sales Manager & Buyer
Since 2010
Not only does Tory know industry trends and all of the classic looks from hand-selecting designer gowns for Vera’s collection, but she never misses a detail! Tory’s past wedding photography experience and skills have trained her eye and developed her passion to find the perfect style and Pinterest-perfect look each bride is searching for.
Tessa
Bus. Development Manager
Since 2013
From the moment you hear about us to your walking down the aisle on your big day, your complete experience as a Vera’s Bride is Tessa’s number one focus. Her time as a consultant and being a recent Vera’s bride herself, it is Tessa’s goal to help ensure that every bride has a smooth and unforgettable experience in one of the most exciting times of their lives!
Tessa
Bus. Development Manager
Since 2013
Read Bio
Tessa
Bus. Development Manager
Since 2013
Read Bio
Tessa
Bus. Development Manager
Since 2013
From the moment you hear about us to your walking down the aisle on your big day, your complete experience as a Vera’s Bride is Tessa’s number one focus. Her time as a consultant and being a recent Vera’s bride herself, it is Tessa’s goal to help ensure that every bride has a smooth and unforgettable experience in one of the most exciting times of their lives!
vera's brides
vera's brides
A good bridal shop not only sells the trendiest dresses but they also sell the experience. Vera’s has mastered this. Vera’s is an upscale boutique with small-town service. The atmosphere and customer service is second to none.
Jeanna
See More Vera's Brides
James & Vera
Our love story
In 1964, a husband and wife founded Vera's. A professional seamstress and a passionate photographer, they vowed to help brides find the perfect gown that fit well, too.
Read Our Story