Since 1964, we’ve helped over 45,000 brides find their perfect gown. We can’t wait to help you find yours!

We know that every bride is unique, but with over 800 bridal gowns in-store, we have the perfect dress to fit every style, silhouette, and budget! We have expertly curated the largest selection of gowns in the Mid-west, featuring designs from around the world.

With gowns in every size from 2 to 32, you will be able to try on gowns that fit well, too!

See Our Designers

Designer Sample Sale

Want your dream dress at up to 50% off?
Shop our Designer Sample Sale!

your perfect fit

Sizes 2 to 32

We know that brides come in all shapes and sizes and it can be hard to find your dream dress without trying on gowns that actually fit. That’s why we have gowns in-store from size 2 to 32! We also offer a gorgeous and extensive selection of plus-size bridal gowns- the largest collection in Wisconsin! With over 150 styles in-store in sizes 18 to 32W, from mermaid to ballgown, bling to lace, and classic to modern, its no wonder we are continually voted “Wisconsin’s Best”!

finishing touches

Veils & Headpieces

Whatever your personal style, we have the perfect headpiece or veil to complete your bridal look. From classic to vintage-inspired, pearls to crystal, we carry hundreds of gorgeous bridal accessories. Set up your appointment to shop our fishing touches!

after the wedding

Preserve Your Memories

It might not be on your mind right now, but what will you do with your gown after your big day? Maybe you want to save your dress for your daughter or you simply don’t know how to store it. Whatever the case, you’ll want to clean and preserve your wedding gown!

Our brides have been using, and loving, the Wedding Preservation Kit for over 50 years. Many brides even purchase it the same day they take their dress home, so it is ready to use after the wedding. And, as a Vera’s Bride, you get a $25 off coupon!